Why take part in the Expo?

Too often culture, in the African context, is limited to mere historicism as quasi-traditional dress, dance and music fail to reflect the rapidly urbanizing and global tendencies of modern Africans.

NICULTA ’07 recognizes this deficiency by inviting commercial and cultural entities to exhibit their material contributions to everyday 21st century Nigerian culture. – This historicism, but in a more narrowly defined manner.

So how do exhibitors stand to gain?

• Direct contact with regional industry players and policy-makers.
  
  
• A chance to show the evolution of their marketing, packaging & distribution of products and services in a rapidly urbanizing society
  
  
• Opportunity for the cross-fertilization of ideas with tour operators, hospitality services providers, financiers, property developers, transporters and other sectoral stake-holders.